2003 NBIC Report: William Sims Bainbridge on “Memetics”
Posted Jul 07, 2007
In the ?information society" of the 21st century, the most valuable resource will not be iron or oil but culture. However, the sciences of human culture have lacked a formal paradigm and a rigorous methodology. A fresh approach to culture, based on biological metaphors and information science methodologies, could vastly enhance the human and economic value of our cultural heritage and provide cognitive science with a host of new research tools. The fundamental concept is the meme, analogous to the gene in biological genetics, an element of culture that can be the basis of cultural variation, selection, and evolution.
?World-views" may be self-regulating, in this respect, each dominant ideology naturally stimulating the evolution of counter-ideologies. Just when Western Civilization rejoiced that it had vanquished Nazism and Marxism, and the ?end of history" was at hand, radical Islam emerged to challenge its fundamental values (El-Affendi 1999). Quite apart from the issue of terrorist attacks from radical fringes of Islam, the entire Muslim religious tradition may have an evolutionary advantage over western secularism, because it encourages a higher birth rate (Keyfitz 1986). An inescapable natural law may be at work here, comparable to that which regulates the constantly evolving relations between predators and prey in the biological realm, ensuring that there is always a rival culture, and complete victory is impossible (Maynard Smith 1982). However, deep scientific understanding of the memetic processes that generate radical opposition movements may help government policymakers combat them effectively. It may never be possible to eradicate them entirely, but with new scientific methods, we should be able to prevent them from driving our civilization to extinction.
The scientific study of culture is both possible and pregnant with knowledge of human behavior. Thus, it deserves to be given more resources, especially in light of current events. These events include not only the terrorism of September 11, 2001, but also the dot-com crash and the failure of nations as diverse as Argentina, Indonesia, and Japan to sustain their economic development. Memetic science could help us deal with challenges to American cultural supremacy, discover the products and services that will really make the information economy profitable, and identifythe forms of social institutions most conducive to social and economic progress.
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