Skilluminati Research

Edward R. Murrow on Television, Entertainment and our Doomed Culture

Posted Oct 15, 2008 4 comments

50 years ago on this very day, Edward Murrow gave a speech to the Radio and Television News Directors Association. Murrow was simultaneously ahead of his time, and far too old-fashioned for television. Although he won many awards in his lifetime, journalists and television executives were always wary of Murrow, because his primary allegiance was to Truth, not his employers, not his profession. In this speech, he passes a sadly accurate warning to the current and future newsmen of 1958 about the real effects of entertainment journalism on American culture. It's unfortunate that he was proven so totally right.

What follows is the most insightful and prescient highlights from his rather long speech -- the full text of which is available here.

Edward Murrow, October 15th, 1958

Our history will be what we make it. And if there are any historians about fifty or a hundred years from now, and there should be preserved the kinescopes for one week of all three networks, they will there find recorded in black and white, or color, evidence of decadence, escapism and insulation from the realities of the world in which we live. I invite your attention to the television schedules of all networks between the hours of 8 and 11 p.m., Eastern Time. Here you will find only fleeting and spasmodic reference to the fact that this nation is in mortal danger. There are, it is true, occasional informative programs presented in that intellectual ghetto on Sunday afternoons. But during the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW, PAY LATER.

I am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe. Their fear of controversy is not warranted by the evidence. I have reason to know, as do many of you, that when the evidence on a controversial subject is fairly and calmly presented, the public recognizes it for what it is--an effort to illuminate rather than to agitate.

I am frightened by the imbalance, the constant striving to reach the largest possible audience for everything; by the absence of a sustained study of the state of the nation. Heywood Broun once said, "No body politic is healthy until it begins to itch." I would like television to produce some itching pills rather than this endless outpouring of tranquilizers. It can be done. Maybe it won't be, but it could. Let us not shoot the wrong piano player. Do not be deluded into believing that the titular heads of the networks control what appears on their networks. They all have better taste. All are responsible to stockholders, and in my experience all are honorable men. But they must schedule what they can sell in the public market.

And this brings us to the nub of the question. In one sense it rather revolves around the phrase heard frequently along Madison Avenue: The Corporate Image. I am not precisely sure what this phrase means, but I would imagine that it reflects a desire on the part of the corporations who pay the advertising bills to have the public image, or believe that they are not merely bodies with no souls, panting in pursuit of elusive dollars. They would like us to believe that they can distinguish between the public good and the private or corporate gain. So the question is this: Are the big corporations who pay the freight for radio and television programs wise to use that time exclusively for the sale of goods and services? Is it in their own interest and that of the stockholders so to do? The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide."

It may be that the present system, with no modifications and no experiments, can survive. Perhaps the money-making machine has some kind of built-in perpetual motion, but I do not think so. To a very considerable extent the media of mass communications in a given country reflect the political, economic and social climate in which they flourish. That is the reason ours differ from the British and French, or the Russian and Chinese. We are currently wealthy, fat, comfortable and complacent. We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse and insulate us, then television and those who finance it, those who look at it and those who work at it, may see a totally different picture too late.

Further Reading for Curious Primates

The classic Brainsturbator article on the neurological effects of television (it's ugly) -- More Dirt on the Demon Box: TV Science -- actually got me more angry email than the article mocking the 911 Truth movement did.

Speaking of prophetic dead guys, also check out Marshall McLuhan's legendary, and unusually lucid, Playboy Interview.

The Irreversible Problem of Dangerous Information

The 2008 US Election is Not About the Issues.

SYME: The Heart of 1984

Charles Tart on “Consensus Trance” and Normal Human Consciousness

Filed in: Social Control

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